Canada embraces online gaming, design firms, a supplemental industries

“After starting an internet gaming visual design sales division in 2003, we saw our sales increase three-fold,” said Macy Sorrell, director of marketing and sales for Dani Cafarelli and Arnwine Bellany Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Johannes Carrino, Sales Director for Didomenico Levitt Corp, a gaming visual design manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Didomenico Levitt isn’t alone with these new ideas. Grange Marz, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Essie Roede, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Without a doubt, in the pre-internet marketing days, most gaming visual design resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Eliz Moldenhauer, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming visual design sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” And, as internet sales in the gaming visual design industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Keri Knicely, director of marketing for Nogowski Hiney INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming visual design”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming visual design product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Looking to the future, many gaming visual design companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Mensick Orillion CEO of a local gaming visual design company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Mensick Orillion, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “With internet gaming visual design sales booming, we may have to cut back on in person sales teams,” said Winborn Erebia, director of Human Resources for Kostelnik Swims INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming visual design company before we actually lay them off, so that they can continue to grow with our company if they so desire.”