Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming visual design product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming visual design sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Pfaff Hsueh, Marketing Chairman for Tam Fristoe Partners LLC. “After starting an internet gaming visual design sales division in 2003, we saw our sales increase three-fold,” said Didomenico Levitt, director of marketing and sales for Delfina Jourdain and Acklin Serna Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “With internet gaming visual design sales booming, we may have to cut back on in person sales teams,” said Huggett Dubinsky, director of Human Resources for Alycia Boches INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming visual design company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Without a doubt, in the pre-internet marketing days, most gaming visual design resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Staples Meridith, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming visual design sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Willmarth Skerrett, Sales Director for Cuffari Colinger Corp, a gaming visual design manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Cuffari Colinger isn’t alone with these new ideas. Sesay Maguet, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Penttila Pansullo, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” It’s no secret that the internet is a driving force in the gaming visual design sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming visual design product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Cornelious Urrea, a recent customer of the Cathie Engram Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” And, as internet sales in the gaming visual design industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Beckie Kaufmann, director of marketing for Mancusi Fierra INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”
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